The dedicated designers and developers at ETG excel at translating a clients’ vision into successful, tangible digital products. By creating a rich environment that fosters creativity, we work closely with our clients to gain a clear understanding of their goals, company values, and project strategies. In this way, we are able to achieve balance between form and function in every web project we undertake.
Here at ETG, we use modern design trends and the latest development tools to deliver the best fully-responsive-across-all-devices websites. Because we have worked with dozens of content management systems (CMS), we understand the importance of selecting the right CMS for your project and your company. As a result, we have extensive experience with a wide variety of open source platforms, including WordPress, WooCommerce, Expression Engine, Joomla, Drupal, and many more. Visit our Platforms page to learn more about the various CMS systems we work with.
Our process ensures communication and collaboration on all levels throughout a project. The final results are uniquely branded solutions that provide our clients with a competitive edge and work that we can be proud to put our name behind.
Did you know that Google ranks mobile sites above desktop sites in the Search Engine Results Pages (SERPs)? In response to the ever-growing base of mobile users, websites not optimized for mobile viewing are ranking lower (if at all) than websites that are. It’s no surprise that Google searches from smartphones and tablets have surpassed searches from desktop computers. In fact, a very large percentage of all web traffic comes from a mobile device, and a majority of these searches are driven by speed and convenience. According to Google’s Think Insights, 54% of people say their frustration increases as the load time for a brand’s mobile site increases. If these important criteria – including fast load times and convenient and easy navigation – are met, many mobile searches trigger additional online and offline actions and conversions. These are sales and in-store visits that you cannot afford to miss out on!
So what does this mean? You’ve heard the terms “mobile-friendly” and “mobile-responsive,” but what is the difference? Mobile-friendly sites function the exact same way, regardless of device. The design does not change or “respond” to the device being used the way that responsive sites do. Nothing changes in the functionality of a mobile-friendly site except that it is scaled down for mobile, and navigation may become cumbersome (or even impossible) to use. On the other hand, responsive designs change based on the screen size of the device and provide an optimal viewing experience. Responsive designs are dynamic, images are optimized, and content “snaps” down to a layout suitable for the device being used. Ready to make your site mobile responsive? Give us a call today!
The majority of ETG projects include 3rd party integration, ranging from website analytics to plug-in functions, business applications, and 3rd party APIs. Not only will we assist you in choosing the right application, API or plugin for your site, but we will make sure that it does not conflict with your existing system. Our team is experienced in covering the entire spectrum of API’s and 3rd Party vendors for extensions that improve the user experience on our clients’ websites.
Core services include:
- Google: All Google API’s
- Real estate lookup API’s
- E-Commerce: Amazon, PayPal, Google Checkout, etc.
- Advanced website search and dynamic filters
- Product catalogs
- Various widgets, blog platforms, chats, video chats, forums
- Analytics, statistics, polls
- Social network integration
One of our specialties is the modernization of legacy systems – transforming old systems into robust and modern designs for the new digital age – including data migration and database management, implementing and integrating advanced services, technologies, tools and add-ons into applications that we build for our clients.
Already have a web presence but need something special? Struggling with the constraints of your CMS or unable to make the progress you want? Is your vision being limited by the availability or requirements of current online solutions?
Look no further; we develop specialized modules, add-ons, and plugins for existing platforms as well as API and 3rd party integrations. But we also have the skills and experience to create custom-built php solutions, as an extension to your current CMS or built just for you from the ground up.
Although there are thousands of applications already available on the market, certain business circumstances require a custom software solution. And if your project falls into this category, you’ll be relieved to know that we are experts in tailor-made software. Whether it’s a specific tool for your industry (like time-tracking or document sharing), a new feature you want to provide to your customers (like adding a help desk to your site), or an innovative way to organize your work internally (like a dedicated company-wide intranet), EchoTech Group can help.
We provide user-friendly designs, understand web application security needs, regularly work with many common third-party cloud-based systems and are experts at integrating other automation to connect internal systems with external sites or portals. Another perk of working with us is that we provide hands-on training and detailed documentation to our custom software clients, helping facilitate the transition to their new system.
The ability to accommodate any business – whether small, medium-sized or even enterprise-level companies – speaks to our ambition and dedication to our clients. All of our solutions have clear and transparent pricing and can be contracted on a retainer or per-project basis, depending on what best fits your budget. Need something more specific? No problem! Our experts have the experience and creativity to provide your business with a fully customized website, software, or web portal to meet your needs.
Online marketing is the best practice of using web-based channels to send a message about your company, brand, products, or services to your potential customers. At EchoTech Group, we use several methods and techniques for online marketing including content marketing, email campaigns, social media marketing, search engine optimization, and more. The main goal of our marketing practice is to reach the highest amount of potential customers through the channels where they spend time reading, searching, shopping, or socializing online.
Here are just some of the tools we regularly work with:
Google Suite
- Google Tag Manager
- Google Ads
- Google Analytics
- Google Search Console (formerly Webmaster Tools)
- Google PageSpeed Insights
- Google Trends
Social Media Platforms, Automation, & Insights
- Yelp
- Hootsuite
Tracking, Mail, & Everything in Between
- Mandrill/Mailchimp
- Constant Contact
- Salesforce
- SEMRush
- Hotjar
- SendinBlue
- Vimeo
- YouTube
Today, any online business can benefit from online marketing by creating and promoting a website and building customer acquisition campaigns at little to no cost. ETG is here to help with your online marketing needs! Don’t fret – we provide training to ensure you get the results you deserve.